Mobile Advertising & Marketing: Monetization for Wireless Service Providers
Telespree’s self-service solution enhances mobile advertising opportunities and increases revenue for service providers. Telespree's value-added Customer Profiling enables service providers to monetize via mobile coupons, branding, cross-promotional activities and advertisements in self-service applications but also to promote content and other features across all their touch points. Offers can also be tailored to distribution partner products and services or used to cross-promote value-added wireless services. Telespree is able to serve up ads based on device, channel, location, specially collected demographic and other customer data thereby providing high quality, targeted ads and yielding increased Cost Per Thousand (CPMs) impressions and click-through rates.
Benefits
Telespree is well positioned to drive mobile advertising opportunities for service providers.
- Maximizes target audience
- Not limited to only those end users who have mobile web or data plans
- Maximizes number of page views through frequent usage (e.g. users view account balance daily)
- Telespree’s integrated Self-Service Platform enables end user transactions (e.g. Top-Up, Add Features, etc.) to incorporate feature cross-promotions, ads, coupons, etc.
- Maximizes CPM value
- High quality targeted customer profiling yields increased CPM’s and click-through rates
