MetroPCS Serves Up Self-Service
By Karen Brown
March 23, 2004
MetroPCS takes on a serve-yourself attitude, signing a deal to use a
new customer self-service setup fielded by VeriSign and Telespree Communications.
The Dallas-based carrier plans to use the software to reactivate delinquent
customers and allow customers to use their handsets to change service
plan features. The service should be available to MetroPCS customers
in San Francisco, Sacramento, Atlanta and Miami this summer.
Jointly developed by VeriSign and Telespree, the Self-Service Set-Up
product automates customer activation and account maintenance functions.
Telespree provided the interactive software, while VeriSign brings its
customer account clearinghouse systems and carrier back office interfaces.
On the subscriber side, a software client on the phoneâs browser
provides a link that sends customers directly to a self-help menu. After
entering a verification code based on a personal identification number,
they can activate service or view options to change existing service.
Information provided on the interface allows customers to change plans,
add features, and add a phone, change numbers or order new handsets.
On the carrier side, a server validates the userâs identity and
checks the customerâs account to make sure he or she qualifies
for service changes.
“We can actually do a full credit check on the device:â
says Bill DeKay, Telespreeâs CEO.
The self-service product also offers carriers a significant cost savings.
Diiving more customer care functions to automated systems can save a
carrier as much as 70 percent in customer care costs.
“I think it is more of a focus now that we are hitting large penetrations
and the
market is starting to top off:â DeKay says. “The level of
activity in maintenance versus activations starts to reverse:â
V/N